Twincraft Skincare Blog

2019 Trends in Grooming, Shaving & Hair Removal

Dec 02, 2019

The hair grooming, shave, and removal market is changing, and perceptions about facial and body hair is shifting. Here are current trends in the United States, as well as what to expect in the years to come.

2019 Influencers in the Antiperspirant & Deodorant Market

Nov 25, 2019

The beauty market is changing, driven by indie darlings and industry disruptors. The antiperspirant and deodorant market is following suit, with rising brands driving the natural segment from niche to mainstream.…

Sub-Zero Waste & Upcycled Personal Care

Nov 20, 2019

The quest for sub-zero waste in the personal care industry isn’t just a trend; it’s a movement.…

The Evolution of Athleisure in Personal Care

Nov 07, 2019

Athletic wear – known as ‘athleisure’ – slowly overtook the US clothing market. Skincare products are following suit, as more consumers are shopping for convenient, sweat-friendly personal care items that they can take with them from the gym, to the office, to dinner.…

Winter Body Care Trends: Opportunities for 2020 and Beyond

Oct 30, 2019

Seasonal shifts usher in new skin conditions for many people, and Mintel provides suggestions for brands to focus on this time of year to create new product segments that will help grow the soap, shower, and bath category.…

Algae in Skincare: The Basics

Oct 24, 2019

Different forms of marine ingredients have been used in hair and skin care for their inherent moisturizing, healing and strengthening properties since ancient times. Recent ingredient trends continue to focus on recognizable, natural raw material stories in recent years, putting algae and other marine-based ingredients in the perfect position to be a reliable story for brands to tell through their products.…

AHAs, BHAs & PHAs: Trending Chemical Exfoliation in Skincare

Oct 22, 2019

Decades ago, researchers discovered that topical hydroxy acids have a dramatic effect on the skin. Over time, science’s understanding of the benefits of these acids expanded dramatically, and today, hydroxy acids are some of the most powerful and popular ingredients in skincare.…

Cleaning Up the Home: Natural Laundry & Home Care Trends

Oct 09, 2019

Consumers seek out ingredient transparency and natural claims in the personal care and food categories, and, increasingly, household cleaning products, too.…

Skincare Hero Ingredient: Turmeric

Oct 07, 2019

Turmeric has been used in food and for its wellness benefits for thousands of years, but now, it's a rising star in the personal care space. Our Director of Trend & Marketing Strategy breaks down the lifecycle of turmeric as a trending ingredient with assistance from Google.…

Skincare for Extreme Weather

Sep 30, 2019

While the global climate change debate continues to rage in the media, experts agree that extreme weather is more frequent & impacting more people than ever before. Smart skincare users must reach for appropriate products that will help their skin thrive in an increasingly chaotic world.…