Twincraft Skincare Blog

Twincraft Innovation: CBD Bar Soap

Apr 12, 2019

While research is just beginning on the efficacy and claims surrounded CBD, consumers are ready to add it into their supplement and skincare routines. Bar soap is an easy place to add a CBD marketing story for today’s wellness-oriented consumer.

Twincraft Innovation: CBD After Sun Cream

Apr 12, 2019

Excessive sun exposure can cause dehydration, redness, and inflammation – fight it with a calming skincare formulation that features CBD.…

Full Spectrum, Broad Spectrum, and Isolate: What’s the Difference in CBD?

Apr 12, 2019

CBD is the most searched-for skincare ingredient of 2019, and while there is plenty of buzz around this hemp-based material, consumers and industry insiders alike still have a lot of questions about what it truly is.…

Twincraft Innovation: CBD Releaf Lotion

Apr 09, 2019

CBD is heralded as a miraculous solution for many conditions – anxiety, insomnia, acne, motion sickness, and much more. Clinical studies and testing is still lacking to support most of these claims, but market research and anecdotal evidence show that consumers don’t need to wait for science to prove that CBD will help cure what ails them.…

Twincraft Innovation: CBD Overnight Mask

Mar 29, 2019

Getting your beauty sleep is about more than just a lifestyle goal – while your body sleeps, your skin recovers and naturally repairs and renews itself. Overnight skincare products can take advantage of the body’s natural circadian rhythms and target this time to maximize efficacy.…

A Shift in Cannabis Culture

Mar 27, 2019

Cannabis and CBD are the most talked about ingredients of 2019. These formerly taboo materials are being seen in a new light thanks to revamped regulation and a growing population of shoppers who are tired of prescription drugs and want natural pain relief and skincare solutions.…

Twincraft Innovation: Natural Body Butter

Mar 26, 2019

New product lineups are full of water-thin, fast absorbing serums and hydrating gel moisturizers, but when skin is really parched, consumers know to turn to a tried and true product to solve their dry skin woes: body butter.…

Natural Product Expo West 2019 Trends

Mar 20, 2019

Earlier this month, over 85,000 attendees descended upon the Anaheim Convention Center in southern California to attend this year’s Natural Product Expo West. Over 3,500 companies were on display at the show, which draws representatives from a variety of industries to sample the latest products and innovations in natural food and personal care.…

Twincraft Innovation: Birch Water Essence

Mar 14, 2019

By 2050, water demand is expected to grow by 55%, and all non-sustenance water usage will be scrutinized. Water is also the first ingredient listed in many personal care products, so how should brands approach formulation with water conservation in mind? The answer lies in nature.…

Twincraft Innovation: Ultra Hydration Facial Bar Soap

Feb 27, 2019

Every season, the skincare industry inundates consumers with new, trendy marketing ingredients that promise to improve the texture and appearance of skin. Most of these ingredients fade out of the spotlight with time, but there is one that consistently lives up to the hype: hyaluronic acid.…