Twincraft Skincare Blog

Skincare Trends at Cosmoprof North America 2019

Aug 07, 2019

Last week, the North American personal care and beauty industry descended upon Las Vegas for the 17th Cosmoprof North America show. Here, our Director of Trend & Marketing Strategy recaps trends and notable brands & products from the annual show.

Maximizing Beauty Sleep with Skincare

Aug 06, 2019

Sleep-care is a new category of self-care, and beauty shoppers look to their nighttime skincare regimens to help them maximize their beauty sleep.…

A Discussion on Intimate Wellness & Body Care

Jul 31, 2019

In July, CEW hosted an event titled “The Beauty of Business Down There” to promote discussion and industry awareness about the rise of intimate body care and the female-led brands that are at the forefront of this sex- and body-positive movement.…

Hemp, Sustainability & Skincare

Jul 31, 2019

The cannabis sativa plant has received a lot of attention in the US post-Farm Bill, resulting in a spike in popularity and discussion around the opportunity to use hemp-based materials in skincare and bar soap.…

Salicylic Acid Acne Treatments

Jul 16, 2019

Salicylic acid is a multifunctional ingredient that addresses many of the systemic causes of acne, helping to remove dead skin cells and reduce breakouts. It’s one of the most popular OTC treatments for specific cases of the skin condition, due to its accessibility and low cost. This quarter, we feature this active ingredient in a gentle, alcohol-free regimen.…

Microbiome & the Future of Skincare

Jul 09, 2019

Microbiome is one of the most popular terms in personal care today, and this trend is fueled by the trillions of microorganisms crawling on the skin and the money to be made by selling products that support them. …

Ingredient Spotlight: Using Marine Ingredients in Bar Soap & Skincare

Jun 28, 2019

Ingredients from the sea are a natural source of antioxidants, vitamins, and minerals. Many of these ingredients are identifiable for shoppers and can be easily integrated in to bar soap and skincare product formulas to tell compelling and effective natural ingredient stories.…

Give Skincare Products a Boost with Hydrating & Brightening Boosters

Jun 27, 2019

Minimal packaging, multi-functionality, and customization are three major skincare trends in 2019 and beyond. Boosters are a simple and effective way to add a targeted dose of actives to an existing skincare product, and adding boosters to a product lineup is an easy solution to hone in on each one of these trends.…

Product Opportunities in Natural Baby Care

Jun 19, 2019

Just 3% of 2018 personal care product launches targeted babies, and brands should focus on adding value to this market space by looking at new ways to feature naturalness and take inspiration from adult beauty trends.…

Understanding pH & Bar Soap

Jun 12, 2019

Bar soap’s pH is one of the most popular topics that we cover in bar soap development. Here, we break down what pH is and why it matters so much for bar soap users.…