Twincraft Skincare Blog

Understanding pH & Bar Soap

Jun 12, 2019

Bar soap’s pH is one of the most popular topics that we cover in bar soap development. Here, we break down what pH is and why it matters so much for bar soap users.

Twincraft Innovation: Detox Creamy Face Wash

Jun 05, 2019

Once considered a “rising star”, charcoal continues to be a reliable hero ingredient in bar soap and liquid skincare products due to its approachability, gender-neutral hue, and strong association with detox and wellbeing claims.…

Ingredient Spotlight: Using Tea in Bar Soap & Skincare

May 29, 2019

Tea is one of the most widely consumed beverages in the world and can be found in almost 80% of all US households. It is high in antioxidants, anti-inflammatory, and antibacterial, which makes it well suited for consumption as well as for personal care applications.…

Twincraft Innovation: Scalp Serum

May 22, 2019

Beauty retailers continue to grow in an increasingly crowded marketplace. How do stores like Ulta Beauty and Target successfully bring in new beauty shoppers month after month? One of the answers lies in offering a differentiated product assortment, featuring new opportunities in personal care for both men and women, such as scalp care.…

The Rise of Body Care & Intimate Wellness

May 14, 2019

The body care segment has seen steady growth in the last couple of years, and this category will continue to experience strong numbers as consumers seek body care and intimate products that bring the same level of naturalness, quality, and efficacy as their face-focused counterparts.…

Twincraft Innovation: Foaming Shower Oil

May 03, 2019

Cleansing products don’t have to be stripping, and this Foaming Shower Oil is a natural, hydrating addition to any shower routine.…

Twincraft Innovation: CBD Bar Soap

Apr 12, 2019

While research is just beginning on the efficacy and claims surrounded CBD, consumers are ready to add it into their supplement and skincare routines. Bar soap is an easy place to add a CBD marketing story for today’s wellness-oriented consumer.…

Twincraft Innovation: CBD After Sun Cream

Apr 12, 2019

Excessive sun exposure can cause dehydration, redness, and inflammation – fight it with a calming skincare formulation that features CBD.…

Full Spectrum, Broad Spectrum, and Isolate: What’s the Difference in CBD?

Apr 12, 2019

CBD is the most searched-for skincare ingredient of 2019, and while there is plenty of buzz around this hemp-based material, consumers and industry insiders alike still have a lot of questions about what it truly is.…

Twincraft Innovation: CBD Releaf Lotion

Apr 09, 2019

CBD is heralded as a miraculous solution for many conditions – anxiety, insomnia, acne, motion sickness, and much more. Clinical studies and testing is still lacking to support most of these claims, but market research and anecdotal evidence show that consumers don’t need to wait for science to prove that CBD will help cure what ails them.…