Twincraft Skincare Blog

Ingredient Trends: Fruit for Your Face

Jan 03, 2020

Are you seeking inspiration for your brand’s next hero ingredient? Your search can stop in the produce aisle, as Mintel reports that 78% of US facial skincare users are interested in trying products made with fruity ingredients.¹

2019 Digital Search Trends in Personal Care

Dec 17, 2019

As shoppers complete more of their shopping journey online, brands and retailers must analyze their online behavior to help them understand what is trending in personal care. Here, we look at the year’s trends in search from Google & Pinterest to help us understand what's next in this industry.…

Biodegradability Claims in Skincare & Bar Soap

Dec 12, 2019

The future of personal care is focused on sustainability, and conscious consumers are increasingly shopping for biodegradable products to help reduce their overall impact on the planet.…

Bar Soap Sweating: What It Is & How to Avoid It

Dec 11, 2019

Soap sweating is a common problem for soap makers. Whether your brand is making a small batch of hand cut soaps or manufacturing thousands of bars, it is important to understand what causes soap sweating and how to avoid it to create a high quality finished good.…

Doing More with Less: Minimalist Trends in Skincare

Dec 09, 2019

Does your brand’s skincare spark joy? If not, shoppers may want to let it go. Minimalism and conscious consumerism are trending, which means that many shoppers want to use fewer, more effective products.…

2019 Trends in Grooming, Shaving & Hair Removal

Dec 02, 2019

The hair grooming, shave, and removal market is changing, and perceptions about facial and body hair is shifting. Here are current trends in the United States, as well as what to expect in the years to come.…

2019 Influencers in the Antiperspirant & Deodorant Market

Nov 25, 2019

The beauty market is changing, driven by indie darlings and industry disruptors. The antiperspirant and deodorant market is following suit, with rising brands driving the natural segment from niche to mainstream.…

Sub-Zero Waste & Upcycled Personal Care

Nov 20, 2019

The quest for sub-zero waste in the personal care industry isn’t just a trend; it’s a movement.…

The Evolution of Athleisure in Personal Care

Nov 07, 2019

Athletic wear – known as ‘athleisure’ – slowly overtook the US clothing market. Skincare products are following suit, as more consumers are shopping for convenient, sweat-friendly personal care items that they can take with them from the gym, to the office, to dinner.…

Winter Body Care Trends: Opportunities for 2020 and Beyond

Oct 30, 2019

Seasonal shifts usher in new skin conditions for many people, and Mintel provides suggestions for brands to focus on this time of year to create new product segments that will help grow the soap, shower, and bath category.…