Twincraft Skincare Blog

Personal Care Industry Claims & Standards

Nov 05, 2020

The personal care industry is constantly evolving, and we work alongside our customers to keep up with new product claims and standards. We proactively formulate in a trend-driven direction to make sure that we aren't surprised when new guidelines or a fresh industry "no-no list" comes our way by focusing on our core pillars of formulation.

RSPO Claims for Bar Soap, Skincare & Deodorant

Nov 05, 2020

Palm oil is the most versatile of all vegetable oils, but despite its popularity, it's highly controversial. It can be found in our favorite crackers, our go-to lipstick shade, and in many of our other personal care items. Without palm oil, many of your favorite soaps and lotions just wouldn't be the same, and we believe it's possible to promote sustainable palm oil consumption.…

Natural Deodorant Market Overview: 2020 & Beyond

Oct 27, 2020

An overview of a growing & changing market segment, with an explanation of the impact of the COVID-19 market on deodorant sales. …

PRISM: How to Stop Body Odor at the Source

Oct 16, 2020

The usage of anti-perspirant and deodorant (APDO) products is nearly universal, with Mintel reporting that 88% of US shoppers have used an APDO product over the last 12 months. This once stale product category has experienced a lot of growth and change in recent years, spurred by the prioritization of clean claims and new consumer behavior. Here, we investigate the root of body odor, how to control it, and what brands can do to launch products that will resonate in this growing market space using our PRISM approach. …

The Basics of Manufacturing Bar Soap

Sep 09, 2020

How is bar soap made? How is extruded soap different than poured soap? And for brands developing bar soap, what are your aesthetic and packaging options? We explain the basics of bar soap manufacturing at Twincraft Skincare.…

Slow the Growth with a Fresh Take on Hair Management

Aug 04, 2020

Hair grooming and removal routines vary greatly within and across different consumer demographics, and the COVID-19 pandemic has contributed to an already sluggish market’s slow sales. With fewer individuals reaching for a razor on a regular basis, brands have the opportunity to explore new ingredient technology that can help users stay hair-free with less maintenance.…

A Guide to Soap Bases & How to Choose One

Jul 30, 2020

Imagine this: you’re a product developer at a rising & thriving personal care brand. By staying on top of market trends & sustainability demands, you recognize the bar soap's modern renaissance and see that so many of your customers are trying bar again (from another brand) for the first time. You understand the need to fill what has become a glaring hole in your brand portfolio. It’s time to write a product brief - what comes next? …