The rise of wellness culture has inspired beauty and lifestyle companies alike to expand their portfolios in new verticals. Due to growing...
Read MoreAt the intersection of hair and skin care is a rapidly growing category influenced by shifting attitudes towards body and facial hair,...
Read MoreAge-support skincare isn’t a new category by any means, however, there’s been a marketing shift sweeping across the industry in response to...
Read MoreAmong the most frequently asked questions we get each day, perhaps second only to “what are your minimum order quantities?” is the question...
Read MoreIn an attempt to mitigate false and misleading information, The Federal Trade Commission, an independent government agency that protects...
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Data from Grandview Research suggests that the global organic deodorant market is expected to increase at a CAGR of 14.1%, on track to hit...
Read MoreThe body care segment has seen quite the rebrand in recent years as an influx of targeted skincare solutions touting active ingredient...
Read MoreAt Twincraft, there are few things more important to us than the relationships we develop with our customers. Beyond the logistics,...
Read MoreSince 1985, Natural Products Expo East has served as a platform for groundbreaking developments across the food, beverage, personal care,...
Read MoreEvery summer, industry professionals flock from near and far to attend Cosmoprof North America in Las Vegas, the leading B2B exhibition...
Read MoreThoughts on how we vet our customers in the quest for a partnership that works for all parties involved from...
Read MoreOur trend-driven innovation process is at the heart of Twincraft Skincare. Meet the team that brings our ideas to life, showcasing new...
Read MoreWhether you use product expiration dates as a rule or a recommendation in your personal life, these regulatory guidelines matter for brands...
Read MoreThe personal care industry is constantly evolving, and we work alongside our customers to keep up with new product claims and standards. We...
Read MoreAn overview of a growing & changing market segment, with an explanation of the impact of the COVID-19 market on deodorant sales.
Read MoreThe usage of anti-perspirant and deodorant (APDO) products is nearly universal, with Mintel reporting that 88% of US shoppers have used an...
Read MoreHair grooming and removal routines vary greatly within and across different consumer demographics, and the COVID-19 pandemic has...
Read MoreCollagen has been pegged as the next great hero ingredient, but the value of this inside-out beauty trend is largely misunderstood.
Read MoreAnna Keller, Twincraft Skincare's Director of Trend & Marketing Strategy, shares key insights from CEW's virtual conference, State of the...
Read MoreSince the COVID-19 pandemic hit the United States in early March, the most consistent and important piece of advice from health experts has...
Read MoreRetinol is one of the most effective ingredients in skincare, but the powerful active isn’t appropriate for everyone. Now, plant-based...
Read MoreClean beauty claims drive much new product development, but there is a tremendous amount of consumer confusion about what ‘clean’ really...
Read MoreAs many sectors reel from the economic effects of the COVID-19 pandemic, Mintel predicts that this movement will actually increase consumer...
Read MoreSpate shares recent behavioral shifts in how consumers are searching for lifestyle, beauty, and wellness items as the United States settles...
Read MoreAdaptogens have been used in Ayurvedic and Chinese medicine for hundreds of years, and now, the ingredient is trending among skincare users...
Read MoreEach year, CEW holds the State of the Beauty Industry Report. This blog is the second part of a recap series from Anna Keller, our Director...
Read MoreEach year, CEW holds the State of the Beauty Industry event. This blog is the first part of a recap series from Anna Keller, our Director...
Read MoreThe home is supposed to be a sanctuary, but modern dwellings aren’t necessarily the safe spaces that we assume them to be. We usually think...
Read MoreNatural ingredient trends rule the 2020 skincare space, and new product launches can take their cues from the farmers market with a focus...
Read MoreThe new decade ushers in a fresh perspective on trends and movements in prestige beauty from The NPD Group.
Read MoreAre you seeking inspiration for your brand’s next hero ingredient? Your search can stop in the produce aisle, as Mintel reports that 78% of...
Read MoreAs shoppers complete more of their shopping journey online, brands and retailers must analyze their online behavior to help them understand...
Read MoreDoes your brand’s skincare spark joy? If not, shoppers may want to let it go. Minimalism and conscious consumerism are trending, which...
Read MoreThe hair grooming, shave, and removal market is changing, and perceptions about facial and body hair is shifting. Here are current trends...
Read MoreThe beauty market is changing, driven by indie darlings and industry disruptors. The antiperspirant and deodorant market is following suit,...
Read MoreThe quest for sub-zero waste in the personal care industry isn’t just a trend; it’s a movement.
Read MoreAthletic wear – known as ‘athleisure’ – slowly overtook the US clothing market. Skincare products are following suit, as more consumers are...
Read MoreSeasonal shifts usher in new skin conditions for many people, and Mintel provides suggestions for brands to focus on this time of year to...
Read MoreDifferent forms of marine ingredients have been used in hair and skin care for their inherent moisturizing, healing and strengthening...
Read MoreDecades ago, researchers discovered that topical hydroxy acids have a dramatic effect on the skin. Over time, science’s understanding of...
Read MoreWhile the global climate change debate continues to rage in the media, experts agree that extreme weather is more frequent & impacting more...
Read MoreThe men’s personal care space has been historically dominated by mass brands with limited options for the more discerning shopper. This...
Read MoreConsumers are increasingly concerned with the potentially dangerous ingredients in their conventional body care products, such as...
Read MoreLast week, the North American personal care and beauty industry descended upon Las Vegas for the 17th Cosmoprof North America show. Here,...
Read MoreSleep-care is a new category of self-care, and beauty shoppers look to their nighttime skincare regimens to help them maximize their beauty...
Read MoreIn July, CEW hosted an event titled “The Beauty of Business Down There” to promote discussion and industry awareness about the rise of...
Read MoreThe cannabis sativa plant has received a lot of attention in the US post-Farm Bill, resulting in a spike in popularity and discussion...
Read MoreSalicylic acid is a multifunctional ingredient that addresses many of the systemic causes of acne, helping to remove dead skin cells and...
Read MoreMicrobiome is one of the most popular terms in personal care today, and this trend is fueled by the trillions of microorganisms crawling on...
Read MoreJust 3% of 2018 personal care product launches targeted babies, and brands should focus on adding value to this market space by looking at...
Read MoreOnce considered a “rising star”, charcoal continues to be a reliable hero ingredient in bar soap and liquid skincare products due to its...
Read MoreBeauty retailers continue to grow in an increasingly crowded marketplace. How do stores like Ulta Beauty and Target successfully bring in...
Read MoreThe body care segment has seen steady growth in the last couple of years, and this category will continue to experience strong numbers as...
Read MoreCleansing products don’t have to be stripping, and this Foaming Shower Oil is a natural, hydrating addition to any shower routine.
Read MoreExcessive sun exposure can cause dehydration, redness, and inflammation – fight it with a calming skincare formulation that features CBD.
Read MoreCBD is the most searched-for skincare ingredient of 2019, and while there is plenty of buzz around this hemp-based material, consumers and...
Read MoreCBD is heralded as a miraculous solution for many conditions – anxiety, insomnia, acne, motion sickness, and much more. Clinical studies...
Read MoreGetting your beauty sleep is about more than just a lifestyle goal – while your body sleeps, your skin recovers and naturally repairs and...
Read MoreCannabis and CBD are the most talked about ingredients of 2019. These formerly taboo materials are being seen in a new light thanks to...
Read MoreNew product lineups are full of water-thin, fast absorbing serums and hydrating gel moisturizers, but when skin is really parched,...
Read MoreEarlier this month, over 85,000 attendees descended upon the Anaheim Convention Center in southern California to attend this year’s Natural...
Read MoreBy 2050, water demand is expected to grow by 55%, and all non-sustenance water usage will be scrutinized. Water is also the first...
Read MoreConsumers are more interested in self-care and wellness than ever before, and this behavior pairs well with 2019 home design trends that...
Read MoreConsumers have access to more information than ever before about what’s in their personal care products and the impact that these products...
Read MoreThis simple, hydrating gel cleanser serves as a blank canvas, featuring a formula that easily adapts to ingredients to tell a variety of...
Read MoreMosquitoes are an expected part of most warm weather outdoor excursions, but consumers shouldn’t have to use toxic sprays and treatments to...
Read MoreExfoliating is one of the most important steps in any skincare regimen, and today’s highly educated skincare user is looking for...
Read MoreClean beauty is the new green beauty. The natural product market is stronger than ever, but the landscape of product formulation and...
Read MoreTwincraft Skincare continues its exploration into the skincare-meets-makeup space with an anti-pollution Finishing Spray.
Read MoreNow, more than ever before, consumers look to Instagram and YouTube for product reviews and information. They make purchasing decisions...
Read MoreWhile skin conditions like acne or eczema affect the minority, not the majority, of the population, there is one ailment that we all must...
Read MoreHoliday party season may be over, but Millennial and Gen Z consumers continue to demand glittery products that couple visible benefits with...
Read More‘Tis the season for sugary treats, but if you are swearing them off for the New Year, we can suggest a better place for this caloric...
Read MoreIn 2016, Twincraft Skincare was inundated with requests to make bath bombs for our customers. The colorful, fragrance-loaded products were...
Read MoreIt’s been years since the skincare market was flooded with charcoal products. This natural material found its way into peel-off masks,...
Read MoreThe global natural and organic beauty business is expected to grow at a rate of 8.8% over the next seven years, reaching a value of $22...
Read MoreSoap is in our DNA at Twincraft Skincare, and we firmly believe that soap can, and should, be included in effective facial cleanser...
Read MoreCleansing and foam go hand in hand, as it’s difficult to feel truly clean without building up a rich lather. However, there are some...
Read MoreFall ushers in colder temperatures, shorter days, chapped skin, dry air, and the start of flu season. It is easy for consumers to focus on...
Read MoreTwincraft Skincare works with over 140 different personal care brands, ranging from the long-reigning giants of the industry to small and...
Read MoreAt the end of July, members of our Sales, Marketing and R&D teams made their annual pilgrimage to Cosmoprof North America in Las Vegas....
Read MoreIn the third part of Twincraft Skincare’s blog series on CEW’s Year in Review and 2018 Trend Forecast, we discuss how brands - including...
Read MoreAt Twincraft Skincare, we’re always looking for opportunities to support and give back to our local and global communities. Alaffia, a...
Read MoreIn the second part of Twincraft Skincare’s blog series on CEW’s Year in Review and 2018 Trend Forecast, we dive headfirst into the world of...
Read MoreMakeUp in NewYork has not always been on our radar for trend research or innovative concepts in bar soap or liquid skincare. This annual...
Read MoreFirst of all, we’d like to thank all of the customers, vendors, fellow contract manufacturers, and curious passersby for stopping by the ...
Read MoreFor those in the Northern Hemisphere, the first day of spring has come and gone, and as temperatures warm up, skincare users start to...
Read MoreClay masks aren't new to the skincare market - they’ve been around for centuries as a natural remedy for all sorts of skin ailments. In...
Read MoreTwincraft Skincare Invests in Vermont Solar Power From our wide range of bar soap offerings to our cutting edge developments in the liquid...
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