Twincraft Skincare Blog

skin care bottles and tubes

What Are Twincraft Skincare's MOQs?

Apr 27, 2021
Wayne LaBonte, Twincraft Skincare's VP of Sales & Marketing, explains the minimum amounts that we advise our customers to order from us in bar soap, skincare, and deodorant.
In Search of the Perfect Contract Manufacturing Partnership

In Search of the Perfect Contract Manufacturing Partnership

Apr 22, 2021
Thoughts on how we vet our customers in the quest for a partnership that works for all parties involved from Wayne LaBonte, Twincraft Skincare’s VP of Sales & Marketing. …
Get to Know Our Product Innovation Team, Base Strategy & Concept Library

Get to Know Our Product Innovation Team, Base Strategy & Concept Library

Mar 02, 2021
Our trend-driven innovation process is at the heart of Twincraft Skincare. Meet the team that brings our ideas to life, showcasing new ingredients, textures, packaging, and manufacturing capabilities through our product concept library. …
Why Is My Bar Soap Cracking?

Why Is My Bar Soap Cracking?

Feb 18, 2021
A brand-new bar of soap is usually smooth with an even surface, but with time and use, cracks can appear on the bar. While it’s not visually appealing, it’s normal. Here’s why it happens and what you should know about it. …
How Long Will this Last? Understanding Shelf Life & PAO

How Long Will this Last? Understanding Shelf Life & PAO

Dec 14, 2020
Whether you use product expiration dates as a rule or a recommendation in your personal life, these regulatory guidelines matter for brands developing products in the personal care space.…
Personal Care Industry Claims & Standards

Personal Care Industry Claims & Standards

Nov 05, 2020
The personal care industry is constantly evolving, and we work alongside our customers to keep up with new product claims and standards. We proactively formulate in a trend-driven direction to make sure that we aren't surprised when new guidelines or a fresh industry "no-no list" comes our way by focusing on our core pillars of formulation.…
RSPO Claims for Bar Soap, Skincare & Deodorant

RSPO Claims for Bar Soap, Skincare & Deodorant

Nov 05, 2020
Palm oil is the most versatile of all vegetable oils, but despite its popularity, it's highly controversial. It can be found in our favorite crackers, our go-to lipstick shade, and in many of our other personal care items. Without palm oil, many of your favorite soaps and lotions just wouldn't be the same, and we believe it's possible to promote sustainable palm oil consumption.…
Natural Deodorant Market Overview: 2020 & Beyond

Natural Deodorant Market Overview: 2020 & Beyond

Oct 27, 2020
An overview of a growing & changing market segment, with an explanation of the impact of the COVID-19 market on deodorant sales. …
PRISM: How to Stop Body Odor at the Source

PRISM: How to Stop Body Odor at the Source

Oct 16, 2020
The usage of anti-perspirant and deodorant (APDO) products is nearly universal, with Mintel reporting that 88% of US shoppers have used an APDO product over the last 12 months. This once stale product category has experienced a lot of growth and change in recent years, spurred by the prioritization of clean claims and new consumer behavior. Here, we investigate the root of body odor, how to control it, and what brands can do to launch products that will resonate in this growing market space using our PRISM approach. …
The Basics of Manufacturing Bar Soap

The Basics of Manufacturing Bar Soap

Sep 09, 2020
How is bar soap made? How is extruded soap different than poured soap? And for brands developing bar soap, what are your aesthetic and packaging options? We explain the basics of bar soap manufacturing at Twincraft Skincare.…
Slow the Growth with a Fresh Take on Hair Management

Slow the Growth with a Fresh Take on Hair Management

Aug 04, 2020
Hair grooming and removal routines vary greatly within and across different consumer demographics, and the COVID-19 pandemic has contributed to an already sluggish market’s slow sales. With fewer individuals reaching for a razor on a regular basis, brands have the opportunity to explore new ingredient technology that can help users stay hair-free with less maintenance.…
A Guide to Soap Bases & How to Choose One

A Guide to Soap Bases & How to Choose One

Jul 30, 2020
Imagine this: you’re a product developer at a rising & thriving personal care brand.  By staying on top of market trends & sustainability demands, you recognize the bar soap's modern renaissance and see that so many of your customers are trying bar again (from another brand) for the first time. You understand the need to fill what has become a glaring hole in your brand portfolio.  It’s time to write a product brief - what comes next?  …
Collagen in Skincare Is Trending, But Is It Worth the Hype?

Collagen in Skincare Is Trending, But Is It Worth the Hype?

Jul 29, 2020
Collagen has been pegged as the next great hero ingredient, but the value of this inside-out beauty trend is largely misunderstood. …
9 COVID-19 Pandemic Trends in Personal Care & Beauty 

9 COVID-19 Pandemic Trends in Personal Care & Beauty 

Jul 24, 2020
Anna Keller, Twincraft Skincare's Director of Trend & Marketing Strategy, shares key insights from CEW's virtual conference, State of the Beauty Industry: Transformed.  …
Skincare to Help Boost Your Mood

Skincare to Help Boost Your Mood

Jul 15, 2020
Shoppers are increasingly looking to their personal care routines for products to help boost and balance their moods, and this is especially true during the COVID-19 pandemic.   …
Hand Care Products for a New Type of Self Care

Hand Care Products for a New Type of Self Care

Jun 24, 2020
Since the COVID-19 pandemic hit the United States in early March, the most consistent and important piece of advice from health experts has been to wash your hands. All of this attention on hand hygiene has encouraged consumers to consider hand care as the newest iteration of the self care movement.…
Natural Alternatives to Retinol in Skincare

Natural Alternatives to Retinol in Skincare

Jun 03, 2020
Retinol is one of the most effective ingredients in skincare, but the powerful active isn’t appropriate for everyone. Now, plant-based ingredients have come on to the scene as a suitable alternatives to retinol for those looking for gentle, natural, and safe skincare solutions.…
What Makes a Good Bar Soap Formula?

What Makes a Good Bar Soap Formula?

May 27, 2020
Musings on bar soap formulation from Wayne LaBonte, Twincraft Skincare’s VP of Sales & Marketing …
A Look at Skincare Ingredient Trends Amidst COVID-19

A Look at Skincare Ingredient Trends Amidst COVID-19

May 21, 2020
A lot has changed over the last few months, and one of the biggest areas of change during COVID-19 in the US is consumer behavior. …
How to Sell Bar Soap Without Packaging

How to Sell Bar Soap Without Packaging

May 13, 2020
The need for sustainable packaging is one of the most important concerns for shoppers today, but what if a product doesn’t need any packaging at all? For bar soap, that’s a viable option. …
Are Shoppers Confused About Clean Beauty?

Are Shoppers Confused About Clean Beauty?

May 06, 2020
Clean beauty claims drive much new product development, but there is a tremendous amount of consumer confusion about what ‘clean’ really means.…
Developing Innovative Bar Soap, Bath & Shower Products in 2020

Developing Innovative Bar Soap, Bath & Shower Products in 2020

Apr 29, 2020
Mintel provides guidance and insight to brands on how to stand out with innovations in bar soap, bath additives, and other bath & shower products. …
3 Ways for Your Brand to Focus on Sustainability this Earth Day

3 Ways for Your Brand to Focus on Sustainability this Earth Day

Apr 22, 2020
On the 50th Earth Day, explore opportunities for your brand to practice sustainability and tap into the needs of conscious consumers. …
Using 2020 Search Results to Find the Next Big Personal Care Trends

Using 2020 Search Results to Find the Next Big Personal Care Trends

Apr 14, 2020
At the 2020 CEW State of the Beauty Industry Event, Google and Spate collaborated to outline how brands can use search to predict the next big beauty trends. …
How COVID-19 Is Already Changing the Personal Care Space

How COVID-19 Is Already Changing the Personal Care Space

Mar 31, 2020
As many sectors reel from the economic effects of the COVID-19 pandemic, Mintel predicts that this movement will actually increase consumer demand for clean & safe personal care products. …
March US Search Trend Behavior During COVID-19

March US Search Trend Behavior During COVID-19

Mar 23, 2020
Spate shares recent behavioral shifts in how consumers are searching for lifestyle, beauty, and wellness items as the United States settles in to a new reality during the COVID-19 pandemic. …
Hand Soap vs. Body Wash: Educating Shoppers on Staying Clean

Hand Soap vs. Body Wash: Educating Shoppers on Staying Clean

Mar 23, 2020
As shoppers rely on soap to keep their homes & bodies free of germs, it’s important to educate on what they should be looking for in a cleanser to help them stay safe during the pandemic. …
How to Use Soap & Water to Protect Yourself from Getting Sick

How to Use Soap & Water to Protect Yourself from Getting Sick

Mar 06, 2020
Handwashing, when done correctly, can help prevent illness from viruses and bacteria. We share insights from our resident expert on all things soap regarding how soap can provide this protection against infection.…
A Boost for the Body: Trending Adaptogens in Skincare

A Boost for the Body: Trending Adaptogens in Skincare

Feb 26, 2020
Adaptogens have been used in Ayurvedic and Chinese medicine for hundreds of years, and now, the ingredient is trending among skincare users who are looking for any way to help reduce the impacts of stress on their bodies.…
Global Personal Care Trends 2030: Identity Traders

Global Personal Care Trends 2030: Identity Traders

Feb 13, 2020
Each year, CEW holds the State of the Beauty Industry Report. This blog is the second part of a recap series from Anna Keller, our Director of Trend & Marketing Strategy, and it outlines the future of the beauty & personal care industry through 2030.…
Global Personal Care Trends 2030: The Panorama of Humanity

Global Personal Care Trends 2030: The Panorama of Humanity

Feb 12, 2020
Each year, CEW holds the State of the Beauty Industry event. This blog is the first part of a recap series from Anna Keller, our Director of Trend & Marketing Strategy, and it outlines the future of the beauty & personal care industry through 2030.…
Skincare to Support Indoor Pollution Defense

Skincare to Support Indoor Pollution Defense

Feb 10, 2020
The home is supposed to be a sanctuary, but modern dwellings aren’t necessarily the safe spaces that we assume them to be. We usually think of air quality as being an outdoor concern, but studies show that air in the home is often far more polluted than outside air.…
The Rise of Jelly Textures in Skincare

The Rise of Jelly Textures in Skincare

Jan 29, 2020
Natural ingredient trends rule the 2020 skincare space, and new product launches can take their cues from the farmers market with a focus on food-inspired jelly textures. Mintel reports on this trending take on fun skincare treatments.…
Beauty Trends for a New Decade from NPD

Beauty Trends for a New Decade from NPD

Jan 22, 2020
The new decade ushers in a fresh perspective on trends and movements in prestige beauty from The NPD Group.…
Ingredient Trends: Fruit for Your Face

Ingredient Trends: Fruit for Your Face

Jan 03, 2020
Are you seeking inspiration for your brand’s next hero ingredient? Your search can stop in the produce aisle, as Mintel reports that 78% of US facial skincare users are interested in trying products made with fruity ingredients.¹…
2019 Digital Search Trends in Personal Care

2019 Digital Search Trends in Personal Care

Dec 17, 2019
As shoppers complete more of their shopping journey online, brands and retailers must analyze their online behavior to help them understand what is trending in personal care. Here, we look at the year’s trends in search from Google & Pinterest to help us understand what's next in this industry.…
Biodegradability Claims in Skincare & Bar Soap

Biodegradability Claims in Skincare & Bar Soap

Dec 12, 2019
The future of personal care is focused on sustainability, and conscious consumers are increasingly shopping for biodegradable products to help reduce their overall impact on the planet.…
Bar Soap Sweating: What It Is & How to Avoid It

Bar Soap Sweating: What It Is & How to Avoid It

Dec 11, 2019
Soap sweating is a common problem for soap makers. Whether your brand is making a small batch of hand cut soaps or manufacturing thousands of bars, it is important to understand what causes soap sweating and how to avoid it to create a high quality finished good.…
Doing More with Less: Minimalist Trends in Skincare

Doing More with Less: Minimalist Trends in Skincare

Dec 09, 2019
Does your brand’s skincare spark joy? If not, shoppers may want to let it go. Minimalism and conscious consumerism are trending, which means that many shoppers want to use fewer, more effective products.…
2019 Trends in Grooming, Shaving & Hair Removal

2019 Trends in Grooming, Shaving & Hair Removal

Dec 02, 2019
The hair grooming, shave, and removal market is changing, and perceptions about facial and body hair is shifting. Here are current trends in the United States, as well as what to expect in the years to come.…
2019 Influencers in the Antiperspirant & Deodorant Market

2019 Influencers in the Antiperspirant & Deodorant Market

Nov 25, 2019
The beauty market is changing, driven by indie darlings and industry disruptors. The antiperspirant and deodorant market is following suit, with rising brands driving the natural segment from niche to mainstream.…
Sub-Zero Waste & Upcycled Personal Care

Sub-Zero Waste & Upcycled Personal Care

Nov 20, 2019
The quest for sub-zero waste in the personal care industry isn’t just a trend; it’s a movement.…
The Evolution of Athleisure in Personal Care

The Evolution of Athleisure in Personal Care

Nov 07, 2019
Athletic wear – known as ‘athleisure’ – slowly overtook the US clothing market. Skincare products are following suit, as more consumers are shopping for convenient, sweat-friendly personal care items that they can take with them from the gym, to the office, to dinner.…
Winter Body Care Trends: Opportunities for 2020 and Beyond

Winter Body Care Trends: Opportunities for 2020 and Beyond

Oct 30, 2019
Seasonal shifts usher in new skin conditions for many people, and Mintel provides suggestions for brands to focus on this time of year to create new product segments that will help grow the soap, shower, and bath category.…
Algae in Skincare: The Basics

Algae in Skincare: The Basics

Oct 24, 2019
Different forms of marine ingredients have been used in hair and skin care for their inherent moisturizing, healing and strengthening properties since ancient times. Recent ingredient trends continue to focus on recognizable, natural raw material stories in recent years, putting algae and other marine-based ingredients in the perfect position to be a reliable story for brands to tell through their products.…
AHAs, BHAs & PHAs: Trending Chemical Exfoliation in Skincare

AHAs, BHAs & PHAs: Trending Chemical Exfoliation in Skincare

Oct 22, 2019
Decades ago, researchers discovered that topical hydroxy acids have a dramatic effect on the skin. Over time, science’s understanding of the benefits of these acids expanded dramatically, and today, hydroxy acids are some of the most powerful and popular ingredients in skincare.…
Cleaning Up the Home: Natural Laundry & Home Care Trends

Cleaning Up the Home: Natural Laundry & Home Care Trends

Oct 09, 2019
Consumers seek out ingredient transparency and natural claims in the personal care and food categories, and, increasingly, household cleaning products, too.…
Skincare Hero Ingredient: Turmeric

Skincare Hero Ingredient: Turmeric

Oct 07, 2019
Turmeric has been used in food and for its wellness benefits for thousands of years, but now, it's a rising star in the personal care space. Our Director of Trend & Marketing Strategy breaks down the lifecycle of turmeric as a trending ingredient with assistance from Google.…
Skincare for Extreme Weather

Skincare for Extreme Weather

Sep 30, 2019
While the global climate change debate continues to rage in the media, experts agree that extreme weather is more frequent & impacting more people than ever before. Smart skincare users must reach for appropriate products that will help their skin thrive in an increasingly chaotic world.…
Men’s Grooming & Skincare Trends for 2020

Men’s Grooming & Skincare Trends for 2020

Sep 23, 2019
The men’s personal care space has been historically dominated by mass brands with limited options for the more discerning shopper. This market is growing at a fast pace, and experts expect a lot more options to be released that will cater to this underserved market demographic.…
Bar Soap by the Numbers [Infographic]

Bar Soap by the Numbers [Infographic]

Sep 18, 2019
At Twincraft Skincare, we've manufactured a lot of bar soap since 1972. Over the many decades that we've been in business, we've had certain years when more than 110 million individual bars left the shipping dock of our Winooski, Vermont manufacturing facility. …
What Is Triple Milled Bar Soap?

What Is Triple Milled Bar Soap?

Sep 05, 2019
Twincraft Skincare has been making high quality soap at our Vermont factory for almost 50 years. We’re soap experts, and here, we explain what exactly triple milled soap is and why shoppers care about it.…
Looking Forward: The Future of Bath & Shower Products

Looking Forward: The Future of Bath & Shower Products

Aug 27, 2019
A look at the current state of the soap, bath, and shower product markets, and what’s coming next in skincare and body care.…
Consumer Trends for Clean & Safe Deodorants

Consumer Trends for Clean & Safe Deodorants

Aug 15, 2019
Consumers are increasingly concerned with the potentially dangerous ingredients in their conventional body care products, such as deodorant. This awareness has opened the door for more independent natural brands to enter this competitive market space & give consumers the clean products that they want.…
Bringing Terrazzo into the Bathroom with Bar Soap

Bringing Terrazzo into the Bathroom with Bar Soap

Aug 14, 2019
Unique bar soap aesthetics offer customers an easy & affordable way to bring design trends into their homes, no demolition or contractor required.…
Skincare Trends at Cosmoprof North America 2019

Skincare Trends at Cosmoprof North America 2019

Aug 07, 2019
Last week, the North American personal care and beauty industry descended upon Las Vegas for the 17th Cosmoprof North America show. Here, our Director of Trend & Marketing Strategy recaps trends and notable brands & products from the annual show.…
Maximizing Beauty Sleep with Skincare

Maximizing Beauty Sleep with Skincare

Aug 06, 2019
Sleep-care is a new category of self-care, and beauty shoppers look to their nighttime skincare regimens to help them maximize their beauty sleep.…
A Discussion on Intimate Wellness & Body Care

A Discussion on Intimate Wellness & Body Care

Jul 31, 2019
In July, CEW hosted an event titled “The Beauty of Business Down There” to promote discussion and industry awareness about the rise of intimate body care and the female-led brands that are at the forefront of this sex- and body-positive movement.…
Hemp, Sustainability & Skincare

Hemp, Sustainability & Skincare

Jul 31, 2019
The cannabis sativa plant has received a lot of attention in the US post-Farm Bill, resulting in a spike in popularity and discussion around the opportunity to use hemp-based materials in skincare and bar soap.…
Salicylic Acid Acne Treatments

Salicylic Acid Acne Treatments

Jul 16, 2019
Salicylic acid is a multifunctional ingredient that addresses many of the systemic causes of acne, helping to remove dead skin cells and reduce breakouts. It’s one of the most popular OTC treatments for specific cases of the skin condition, due to its accessibility and low cost. This quarter, we feature this active ingredient in a gentle, alcohol-free regimen.…
Microbiome & the Future of Skincare

Microbiome & the Future of Skincare

Jul 09, 2019
Microbiome is one of the most popular terms in personal care today, and this trend is fueled by the trillions of microorganisms crawling on the skin and the money to be made by selling products that support them. …
Ingredient Spotlight: Using Marine Ingredients in Bar Soap & Skincare

Ingredient Spotlight: Using Marine Ingredients in Bar Soap & Skincare

Jun 28, 2019
Ingredients from the sea are a natural source of antioxidants, vitamins, and minerals. Many of these ingredients are identifiable for shoppers and can be easily integrated in to bar soap and skincare product formulas to tell compelling and effective natural ingredient stories.…
Give Skincare Products a Boost with Hydrating & Brightening Boosters

Give Skincare Products a Boost with Hydrating & Brightening Boosters

Jun 27, 2019
Minimal packaging, multi-functionality, and customization are three major skincare trends in 2019 and beyond. Boosters are a simple and effective way to add a targeted dose of actives to an existing skincare product, and adding boosters to a product lineup is an easy solution to hone in on each one of these trends.…
Product Opportunities in Natural Baby Care

Product Opportunities in Natural Baby Care

Jun 19, 2019
Just 3% of 2018 personal care product launches targeted babies, and brands should focus on adding value to this market space by looking at new ways to feature naturalness and take inspiration from adult beauty trends.…
Understanding the pH of Bar Soap

Understanding the pH of Bar Soap

Jun 12, 2019
Bar soap’s pH is one of the most popular topics that we cover in bar soap development. Here, we break down what pH is and why it matters so much for bar soap users.…
Charcoal in Skincare: Trending or Here to Stay?

Charcoal in Skincare: Trending or Here to Stay?

Jun 05, 2019
Once considered a “rising star”, charcoal continues to be a reliable hero ingredient in bar soap and liquid skincare products due to its approachability, gender-neutral hue, and strong association with detox and wellbeing claims.…
Ingredient Spotlight: Using Tea in Bar Soap & Skincare

Ingredient Spotlight: Using Tea in Bar Soap & Skincare

May 29, 2019
Tea is one of the most widely consumed beverages in the world and can be found in almost 80% of all US households. It is high in antioxidants, anti-inflammatory, and antibacterial, which makes it well suited for consumption as well as for personal care applications.…
Twincraft Innovation: Scalp Serum

Twincraft Innovation: Scalp Serum

May 22, 2019
Beauty retailers continue to grow in an increasingly crowded marketplace. How do stores like Ulta Beauty and Target successfully bring in new beauty shoppers month after month? One of the answers lies in offering a differentiated product assortment, featuring new opportunities in personal care for both men and women, such as scalp care.…
The Rise of Body Care & Intimate Wellness

The Rise of Body Care & Intimate Wellness

May 14, 2019
The body care segment has seen steady growth in the last couple of years, and this category will continue to experience strong numbers as consumers seek body care and intimate products that bring the same level of naturalness, quality, and efficacy as their face-focused counterparts.…
Twincraft Innovation: Foaming Shower Oil

Twincraft Innovation: Foaming Shower Oil

May 03, 2019
Cleansing products don’t have to be stripping, and this Foaming Shower Oil is a natural, hydrating addition to any shower routine.…
Twincraft Innovation: CBD Bar Soap

Twincraft Innovation: CBD Bar Soap

Apr 12, 2019
While research is just beginning on the efficacy and claims surrounded CBD, consumers are ready to add it into their supplement and skincare routines. Bar soap is an easy place to add a CBD marketing story for today’s wellness-oriented consumer.…
Twincraft Innovation: CBD After Sun Cream

Twincraft Innovation: CBD After Sun Cream

Apr 12, 2019
Excessive sun exposure can cause dehydration, redness, and inflammation – fight it with a calming skincare formulation that features CBD.…
Full Spectrum, Broad Spectrum, and Isolate: What’s the Difference in CBD?

Full Spectrum, Broad Spectrum, and Isolate: What’s the Difference in CBD?

Apr 12, 2019
CBD is the most searched-for skincare ingredient of 2019, and while there is plenty of buzz around this hemp-based material, consumers and industry insiders alike still have a lot of questions about what it truly is.…
Twincraft Innovation: CBD Releaf Lotion

Twincraft Innovation: CBD Releaf Lotion

Apr 09, 2019
CBD is heralded as a miraculous solution for many conditions – anxiety, insomnia, acne, motion sickness, and much more. Clinical studies and testing is still lacking to support most of these claims, but market research and anecdotal evidence show that consumers don’t need to wait for science to prove that CBD will help cure what ails them.…
Twincraft Innovation: CBD Overnight Mask

Twincraft Innovation: CBD Overnight Mask

Mar 29, 2019
Getting your beauty sleep is about more than just a lifestyle goal – while your body sleeps, your skin recovers and naturally repairs and renews itself. Overnight skincare products can take advantage of the body’s natural circadian rhythms and target this time to maximize efficacy.…
A Shift in Cannabis Culture

A Shift in Cannabis Culture

Mar 27, 2019
Cannabis and CBD are the most talked about ingredients of 2019. These formerly taboo materials are being seen in a new light thanks to revamped regulation and a growing population of shoppers who are tired of prescription drugs and want natural pain relief and skincare solutions.…
Twincraft Innovation: Natural Body Butter

Twincraft Innovation: Natural Body Butter

Mar 26, 2019
New product lineups are full of water-thin, fast absorbing serums and hydrating gel moisturizers, but when skin is really parched, consumers know to turn to a tried and true product to solve their dry skin woes: body butter.…
Natural Product Expo West 2019 Trends

Natural Product Expo West 2019 Trends

Mar 20, 2019
Earlier this month, over 85,000 attendees descended upon the Anaheim Convention Center in southern California to attend this year’s Natural Product Expo West. Over 3,500 companies were on display at the show, which draws representatives from a variety of industries to sample the latest products and innovations in natural food and personal care.…
Twincraft Innovation: Birch Water Essence

Twincraft Innovation: Birch Water Essence

Mar 14, 2019
By 2050, water demand is expected to grow by 55%, and all non-sustenance water usage will be scrutinized. Water is also the first ingredient listed in many personal care products, so how should brands approach formulation with water conservation in mind? The answer lies in nature.…
Twincraft Innovation: Ultra Hydration Facial Bar Soap

Twincraft Innovation: Ultra Hydration Facial Bar Soap

Feb 27, 2019
Every season, the skincare industry inundates consumers with new, trendy marketing ingredients that promise to improve the texture and appearance of skin. Most of these ingredients fade out of the spotlight with time, but there is one that consistently lives up to the hype: hyaluronic acid.…
Twincraft Innovation: Mild Bubble Bath

Twincraft Innovation: Mild Bubble Bath

Feb 27, 2019
Consumers are more interested in self-care and wellness than ever before, and this behavior pairs well with 2019 home design trends that show that people of all ages want to take baths again.…
2019 Beauty & Personal Care Trends

2019 Beauty & Personal Care Trends

Feb 26, 2019
Consumers have access to more information than ever before about what’s in their personal care products and the impact that these products have on their bodies and the planet. In 2019 and beyond, expect shoppers to help spend their money with these considerations in mind.…
Twincraft Innovation: Gel Cleanser

Twincraft Innovation: Gel Cleanser

Feb 25, 2019
This simple, hydrating gel cleanser serves as a blank canvas,  featuring a formula that easily adapts to ingredients to tell a variety of marketing stories for natural skincare brands.…
Twincraft Innovation: Natural Roll-On Bug Deterrent

Twincraft Innovation: Natural Roll-On Bug Deterrent

Feb 20, 2019
Mosquitoes are an expected part of most warm weather outdoor excursions, but consumers shouldn’t have to use toxic sprays and treatments to stay bite free during a picnic or hike. Today’s shoppers want protection from pests and the diseases that they spread with more natural and convenient options from trusted brands.…
Twincraft Innovation: Himalayan Pink Salt Bar

Twincraft Innovation: Himalayan Pink Salt Bar

Feb 07, 2019
When it comes to skincare, Himalayan pink salt is as pretty as it is effective. Twincraft Skincare showcases this on-trend ingredient in one of our favorite ingredient formats: translucent soap base.…
Treat Yourself as You Treat Others: Trends & Market Information for Valentine’s Day

Treat Yourself as You Treat Others: Trends & Market Information for Valentine’s Day

Feb 06, 2019
Gone are the days when a Hallmark card and overpriced floral bouquet were expected to celebrate one of America’s most commercialized events: Valentine’s Day. Today’s shoppers focus on experiences and lifestyle products to treat themselves and their loved ones, creating tremendous opportunity around the holiday for skincare and bath care products.…
Twincraft Innovation: Chemical Peel Mask

Twincraft Innovation: Chemical Peel Mask

Feb 03, 2019
Exfoliating is one of the most important steps in any skincare regimen, and today’s highly educated skincare user is looking for sophisticated exfoliating options to tailor a product directly to her skin’s needs.…
The New Natural & What It Means for Skincare

The New Natural & What It Means for Skincare

Jan 31, 2019
Clean beauty is the new green beauty. The natural product market is stronger than ever, but the landscape of product formulation and marketing is shifting. The most successful product segments are moving away from established certifications and focusing more on safe, clean, and effective formulas.…
Twincraft Innovation: Finishing Spray

Twincraft Innovation: Finishing Spray

Jan 28, 2019
Twincraft Skincare continues its exploration into the skincare-meets-makeup space with an anti-pollution Finishing Spray.…
Twincraft Innovation: Color Changing Mask

Twincraft Innovation: Color Changing Mask

Jan 22, 2019
Now, more than ever before, consumers look to Instagram and YouTube for product reviews and information. They make purchasing decisions based on what catches their eyes on these social sharing platforms, and it’s difficult for brands to stand out on these platforms as they become increasingly more crowded.…
Twincraft Innovation: Lip Peel

Twincraft Innovation: Lip Peel

Jan 16, 2019
While skin conditions like acne or eczema affect the minority, not the majority, of the population, there is one ailment that we all must deal with: chapped lips. Dry, flaky lips can be caused by dry weather, air travel, too much sun exposure, or a cold, and no one is exempt from the annoying condition.…
Expanding Our Capabilities with Coconut Soap Base

Expanding Our Capabilities with Coconut Soap Base

Jan 07, 2019
Twincraft Skincare is a soap finishing facility, which means that we do not manufacture our own soap base. Instead, we source soap base from the world’s best suppliers to create high quality finished goods for our customers.…
Twincraft Innovation: Shimmer Serum

Twincraft Innovation: Shimmer Serum

Jan 02, 2019
Holiday party season may be over, but Millennial and Gen Z consumers continue to demand glittery products that couple visible benefits with a fun, novel experience. To ring in the New Year, our Innovation Team tapped into some of the biggest trends of 2019 to create one impactful product with our Shimmer Serum.…
Twincraft Innovation: Sugar Scrubs

Twincraft Innovation: Sugar Scrubs

Dec 20, 2018
‘Tis the season for sugary treats, but if you are swearing them off for the New Year, we can suggest a better place for this caloric ingredient: on your face. Sugar is a highly effective natural exfoliant, and when incorporated into a skincare routine for the face or body, it can reveal pretty sweet results.…
Shine On with Sustainable Glitter

Shine On with Sustainable Glitter

Dec 18, 2018
Plastic-free is one of the biggest buzzwords of 2018. This year, consumers raged against plastic straws and plastic bags, with companies quickly offering compostable and biodegradable options to address the issue with consumers. Now, worldwide attention has shifted towards another seemingly innocent everyday plastic-based material: glitter.…
Twincraft Innovation: Moisturizing Shave Bar

Twincraft Innovation: Moisturizing Shave Bar

Dec 10, 2018
For decades, the shaving market remained largely unchanged. The same razor-making giants dominated the space, blade costs were at a premium, and a firm line was drawn between products that men and women could use. Now, in 2018, we have seen a dramatic change in this once stagnant space: new brands and innovative products are disrupting a stale marketplace, which can only mean good things for the consumer.…
Twincraft Innovation: Calming Bath Elixir

Twincraft Innovation: Calming Bath Elixir

Dec 03, 2018
In 2016, Twincraft Skincare was inundated with requests to make bath bombs for our customers. The colorful, fragrance-loaded products were at peak popularity, the self-care movement was on the rise, and Millennials were starting to take baths again with fervor. Many brands wanted our help in developing and manufacturing their own version of this "Instagrammable" product, but we said no.…
Twincraft Innovation: Charcoal Burst Cleanser

Twincraft Innovation: Charcoal Burst Cleanser

Nov 28, 2018
It’s been years since the skincare market was flooded with charcoal products. This natural material found its way into peel-off masks, drugstore shampoos, pore-clearing clay treatments, and over 100 different newly launched bar soap SKUs in more than 50 countries. ¹…
Twincraft Innovation: Cactus Water Serum

Twincraft Innovation: Cactus Water Serum

Nov 21, 2018
The global natural and organic beauty business is expected to grow at a rate of 8.8% over the next seven years, reaching a value of $22 billion by 2024, and skincare will represent an estimated segment value of 30.9%.¹…
RSPO vs. Rainforest Alliance: What’s the Difference?

RSPO vs. Rainforest Alliance: What’s the Difference?

Nov 16, 2018
Palm oil is a globally traded agricultural commodity used in 50% off all consumer goods, including, but is certainly not limited to, lipstick, prepared food, body lotion, and bar soap. Almost all soap base used to manufacture bar soap for Twincraft Skincare’s many customers is derived from palm oil.…
Twincraft Innovation: Soap-Free Facial Cleanser

Twincraft Innovation: Soap-Free Facial Cleanser

Nov 16, 2018
Soap is in our DNA at Twincraft Skincare, and we firmly believe that soap can, and should, be included in effective facial cleanser formulas. It has a bad reputation for potentially stripping the skin and adjusting the skin’s natural pH, but our team of innovators are experts at developing natural, gentle soap-based cleansers that will convert any soap-phobic user.…
Skincare Meets Pet Care

Skincare Meets Pet Care

Nov 13, 2018
Marketers talk a lot about Millennials and how this group spends their money. Millennials can’t afford homes because of their avocado toast habits. They avoid American cheese, going out, and cable bills at all costs. They invest in self-care, want to work from home, and wait until later in life to have children. Many generalities can be made about this group, some based in fact, and some not, but overall, this is a generation that spends money in a unique, but very intentional, way.…
Twincraft Innovation: Lotion Cleanser

Twincraft Innovation: Lotion Cleanser

Nov 08, 2018
Cleansing and foam go hand in hand, as it’s difficult to feel truly clean without building up a rich lather. However, there are some materials that soap and its foam don’t easily remove from the skin, including long-wear makeup, bike grease, and other persistent oil-based products. Those materials need other oils to break them down, but traditionally, oil inhibits the creation of foam.…
Winter Is Coming: Seasonal Skincare Trends

Winter Is Coming: Seasonal Skincare Trends

Nov 08, 2018
Fall ushers in colder temperatures, shorter days, chapped skin, dry air, and the start of flu season. It is easy for consumers to focus on the negative experiences that come with a seasonal shift, but as marketers and product developers, we believe this time creates an opportunity to combat the more depressing aspects of our transition into the winter months.…
Top Trends from Indie Beauty Expo New York 2018

Top Trends from Indie Beauty Expo New York 2018

Oct 29, 2018
Twincraft Skincare works with over 140 different personal care brands, ranging from the long-reigning giants of the industry to small and growing brands that have taken over Instagram feeds and find homes in small boutiques. We develop concepts that provide innovation to customers at both ends of this broad spectrum, and our marketing team is tasked with keeping a pulse on what is happening in the marketplace, what we can offer current and prospective customers, and where we can provide value to the industry as a whole. Reach out to our sales team to learn more about our trend insights and product offerings. …
Light up the Night: Glow-in-the-Dark soap Technology for the Bathroom

Light up the Night: Glow-in-the-Dark soap Technology for the Bathroom

Oct 23, 2018
The self-care and wellness space is overflowing with spa-inspired products and experiences. Essential oils, neutral color palettes, and other meditation-friendly qualities help consumers create a zen space at home, no matter what their bathroom actually looks like. Shoppers are looking for an escape from the chaos of their daily lives when buying personal care products, and while that space has generally been filled with natural, relaxation-enhancing options, there’s plenty of room for products that are fun and a little unexpected.…
Skincare Trends at Cosmoprof North America 2018

Skincare Trends at Cosmoprof North America 2018

Aug 14, 2018
At the end of July, members of our Sales, Marketing and R&D teams made their annual pilgrimage to Cosmoprof North America in Las Vegas. This show is an opportunity for us to get in front of as many of our current and prospective business partners as possible, to showcase recent product developments and innovations, and to be inspired by other businesses in this ever-changing industry.…
Global Personal Care Trends for 2018 and Beyond: Campaign Capital

Global Personal Care Trends for 2018 and Beyond: Campaign Capital

Apr 18, 2018
In the third part of Twincraft Skincare’s blog series on CEW’s Year in Review and 2018 Trend Forecast, we discuss how brands - including Twincraft - must operate in a way that aligns with consumers’ own beliefs to be successful.…
Reforestation with Twincraft Skincare Partner Alaffia

Reforestation with Twincraft Skincare Partner Alaffia

Apr 16, 2018
At Twincraft Skincare, we’re always looking for opportunities to support and give back to our local and global communities. Alaffia, a strategic business partners and customer of ours, recently provided us with the opportunity to support one of their many Empowerment Projects, which enable Togolese individuals to utilize their skills and knowledge to help improve their communities and the environment.…
Global Personal Care Trends for 2018 and Beyond: My Beauty, My Rules

Global Personal Care Trends for 2018 and Beyond: My Beauty, My Rules

Apr 13, 2018
In the second part of Twincraft Skincare’s blog series on CEW’s Year in Review and 2018 Trend Forecast, we dive headfirst into the world of personalized beauty.…
Consider Shampoo Bars for Convenient Cleansing

Consider Shampoo Bars for Convenient Cleansing

Mar 19, 2018
Bar soap is an excellent alternative to shower gels and washes, thanks to its economic formulation, gentle characteristics, convenience, and waste-conscious packaging. Can it also be used as a replacement for shampoo? For the right consumer, the answer is yes.…
Global Personal Care Trends for 2018 and Beyond: Playing with Mother Nature

Global Personal Care Trends for 2018 and Beyond: Playing with Mother Nature

Mar 09, 2018
What to look out for, what to focus on, and what to avoid in the coming years.…
In Bar Soap, Premium Products and Natural Ingredients Prevail

In Bar Soap, Premium Products and Natural Ingredients Prevail

Feb 02, 2018
The general sentiment about bar soap over the last five years is that the overall category is failing. Consumers, especially Millennials, are blamed for killing off yet another product category and replacing economical bar soaps with foaming bath gels and shower oils.…
The Growing Influence of K-Beauty on Western Buyers in 2017 and Beyond

The Growing Influence of K-Beauty on Western Buyers in 2017 and Beyond

Oct 02, 2017
MakeUp in NewYork has not always been on our radar for trend research or innovative concepts in bar soap or liquid skincare. This annual fall show, now in its seventh year, has historically been a place…
Twincraft at Cosmoprof North America 2017

Twincraft at Cosmoprof North America 2017

Aug 03, 2017
First of all, we’d like to thank all of the customers, vendors, fellow contract manufacturers, and curious passersby for stopping by the Twincraft Skincare booth at this year’s Cosmoprof North America…
Meet Our Natural & Silicone-Free Hydrogel Moisturizer

Meet Our Natural & Silicone-Free Hydrogel Moisturizer

Mar 29, 2017
For those in the Northern Hemisphere, the first day of spring has come and gone, and as temperatures warm up, skincare users start to notice that their thick winter-friendly moisturizers are no longer…
How to Bring Coffee Into the Shower

How to Bring Coffee Into the Shower

Feb 03, 2017
For those who need it, the availability of freshly brewed coffee in the morning can seem like a matter of life or death, and a cup or two throughout the day has many benefits beyond just helping you to jumpstart your day.…
Rice: A Natural Exfoliant for Sensitive Skin

Rice: A Natural Exfoliant for Sensitive Skin

Jan 03, 2017
Sugar, coffee, salt, and oatmeal are all exfoliants that we’re more familiar with seeing in our pantries than in our skin care products, but as consumers look for more natural options to help them combat…
A Beginner’s Guide to Clay Masks

A Beginner’s Guide to Clay Masks

Dec 15, 2016
Clay masks aren't new to the skincare market - they’ve been around for centuries as a natural remedy for all sorts of skin ailments. In recent years, the industry has seen a boom in the variety of these…
Twincraft Skincare Goes Solar

Twincraft Skincare Goes Solar

Nov 07, 2016
Twincraft Skincare Invests in Vermont Solar Power From our wide range of bar soap offerings to our cutting edge developments in the liquid skincare market, at Twincraft Skincare, we have established ourselves as an innovator in our industry.…

Never miss a post from Twincraft Skincare

© 2020 Twincraft Skincare | All Rights Reserved

Employee Portal Login

Our Privacy Policy