Does your brand offer customers a way to personalize their skincare routine?
With so many skincare products available in the market, customers don’t need to settle for products that aren’t the right match for their skin. Whether it’s with personalized recommendations or custom formulas, 81% of consumers prefer companies that offer a personalized experience1.
There are different approaches that skincare brands can take to offer a more personalized experience to their customers. Some brands offer custom formulas based on information gathered from the customer about their skin type and concerns they’d like to address. Another option is to provide a quiz for shoppers to take in order to deliver personalized recommendations from the brand’s product offerings. Brands can also help educate customers about ingredients, product types, and routines, and implore customers to build their own set from the brand’s catalog to create a skincare routine that’s unique to them.
In a recent collection from Twincraft’s Product Innovation Team, we took our own approach to personalized skincare by creating a collection that is scalable for brands and offers easy personalization for customers. The collection consists of a flexible base moisturizer and four targeted serums that blend easily into the moisturizer for a customized experience.
Our Elastic Gel Moisturizer is a fan favorite thanks to its lightweight texture and powerful actives. For a personalized experience, this moisturizer can be mixed with one of our four serums featuring encapsulated ingredients to target specific skincare concerns: the Brightening Serum, the Plumping Serum, the Youth Serum, and the Summer Glow Serum. A drop of any one of these serums can be added to a pea-sized amount of the Elastic Gel Moisturizer, which can then be easily blended together and applied to the skin to provide additional skincare benefits tailored to the customer’s needs.
To elevate this at-home experience, we’ve used an airless pump that offers a mixing palette on top for easy single-dose blending right in the component. This “sunny side up” method also makes for a fun social media moment!
If your brand is interested in joining the personalized skincare trend, we’re here to help! Reach out to a member of our Sales team to get the conversation started.
Source: Forbes, The Personalized Customer Experience: Consumers Want You To Know Them – 2024