Is your brand looking to offer consumers a way to elevate their skincare experience?
It’s no surprise that wellness trends are on the rise – for the past few years, consumers have been increasingly prioritizing wellness, and that includes finding ways to use skincare to support their self-care routines.
So, what exactly is self-care?
At the basis of self-care is a mentality shift – prioritizing “me-time” and actively choosing to spend time on self-care routines that have a positive effect on the mind and body. For example, self-care might include at-home skincare treatments, fragrance therapy, or thoughtful aesthetic choices.
At-home treatments are a popular way to incorporate skincare products into self-care routines. Face masks have traditionally offered consumers a way to take a break from the demands of daily life to relax and indulge in self-care. While face masks remain popular amidst the recent wellness boom, consumers are seeking out more at-home options to enhance their self-care routines, including body, scalp, and hair care products.
Fragrances and aesthetics also tie into self-care by offering an easy way to connect with your emotions and enhance your mood. For instance, citrus fragrances are known to be uplifting and energizing, while warmer fragrances like coconut and vanilla help promote relaxation and comfort. Even the colors of your skincare products can impact your emotions. Bright, warm colors like pink and yellow impart a sense of playfulness, enthusiasm, and positivity. Cooler colors like blue and green give a sense of trust, harmony, and growth.
Twincraft's take on this trend
Twincraft’s Product Innovation Team recently created a collection of product concepts that can be used as a part of a self-care routine.
The first product in this collection is our Pink Clay Mask. This mask is packed with actives to help soothe and protect the skin barrier. Black currant seeds provide a unique aesthetic and a gentle sensorial exfoliation when rinsed off.
The next concept in our self-care collection is the Balancing Scalp Serum. This serum was designed to help balance the scalp’s microbiome and support the skin barrier to promote healthy-looking hair and scalp. In addition to active ingredients that support the skin barrier, this serum features a blend of rosemary, peppermint, and eucalyptus oils, which promote scalp health while offering a calming, spa-inspired scent.
We also created two bar soaps that offer a sense of self-care in different ways. The Citrus Pop! Bar harnesses the powers of color and fragrance to cultivate a sense of wellbeing. The bright pink and orange colors of the bar bring a sense of optimism and playfulness, while the bright citrus fragrance provides an uplifting experience.
The final product in this collection is our Forest Floor Bar, which uses an exciting new ingredient technology that targets your skin’s olfactory receptors to imitate nature’s effects on the body, making you feel like you just got back from a walk in the woods! This bar also features a forest-inspired fragrance, which offers a calming and stress-relieving sensation.
Are you interested in adding some products that focus on self-care to your lineup? We’re here to help! Reach out to a member of our sales team today to learn more about any of these product concepts or trends.
