This may sound funny, because many if not most personal care products are meant to be used on your skin, however, the “skinification” trend in personal care highlights the increasing number of targeted products for specific skincare woes that one may face elsewhere on the body - no pun intended! The term “skinification” is inspired by the use of ingredients commonly found in facial skincare products, such as niacinamide, retinol, vitamin c and the like, which are now being incorporated into products for your head all the way down to your feet.  

According to the latest Mintel reports, recognizable ingredient stories offered across personal care categories are readily adopted by today’s skincare shopper. Not coincidentally, Olay experienced a sizable sales bump in hand & body lotion that highlighted facial-inspired ingredients such as vitamin c, collagen and hyaluronic acid. And thanks to ongoing interest in scalp care, half of consumers use at least one type of treatment, suggesting that they rely on these products to boost hair health. Knowing that skin health is also top-of-mind, brands are helping consumers understand that the scalp should be nurtured in a similar way to facial skin. Popular skincare brands expanding into the scalp category include Drunk Elephant, Agustinus Bader, Dr. Barbara Sturm, Derma E, The Ordinary and Sunday Riley.

Scalp Salvation is our solution for occasional imbalances and irritation, and can be used as a maintenance treatment for a healthy scalp. Formulated in a gel base, the product features PeachCalm, a resin derived from the peach tree which the plant uses to protect itself from infection. On the scalp, this ingredient inhibits the overgrowth of bacteria that can lead to irritation. In-vitro studies show a reduction in scalp sensitivity, improvement in flaking and smoother hair follicles with regular use. 

Between constant hand washing, sanitizing, and extreme weather conditions, our hands can take quite a hit. Unlike most products on the market, Happy Hands Cuticle Balm is a solid ointment with a mess-free application that keeps your cuticles moisturized without leaving you greasy. Containing colloidal oatmeal, jojoba, panthenol and vitamin e, this balm does a wonderful job at soothing inflamed skin and promoting lasting hydration.

If you'd like to explore a partnership with Twincraft or learn more about our company, we would love to hear from you! Click the link below to connect with a member of our Sales Team. 



Through a transparent and collaborative partnership, we can help you serve your customers' needs from head to toe.  

Check out all the ways we can achieve your goals. 

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