Natural ingredient trends rule the 2020 skincare space, and new product launches can take their cues from the farmers market with a focus on food-inspired jelly textures. Mintel reports on this trending take on fun skincare treatments.
39% of US skincare users agree that masks are a good way to relieve stress and pamper themselves, and 31% feel that facial masks are fun. With this in mind, brands have the opportunity to create face mask products that encourage routine use while promoting a fun sensorial experience instead of being a dreaded self-care chore.¹
Consumers want efficacious products, and a new focus on skincare education shows shoppers how powerful recognizable ingredients can be. Fruits that are high natural sources of Vitamin C are a great example of how natural ingredients can support desired product claims, and kiwi, oranges, and pineapple are all ingredients making an appearance in products with brightening claims.
Many conscious shoppers are also looking for clean and safe products to bring into their homes and use on their bodies, and food-based ingredients are approachable and familiar to those concerned about the impacts of these products on their health and wellbeing.
There is a lot of inspiration to be found from the food and beverage industries for personal care product development, and slimy jelly textures take moisturizers and masks to the level of fun that many shoppers are looking for.
The term slimy used to be relegated to describe snails and earthworms, but in recent years, the internet has given rise to a new tribe of slime lovers. Internet culture around slime picked up in 2017 with a focus on children at home who make their own gooey concoctions, as well as those who create videos of themselves playing with it to create unique noises and visual effects as ASMR, or Autonomous Sensory Meridian Response.² Slime appreciation peaked in 2019 with the opening of the Sloomoo Institute, an experiential slime pop-up in New York City.
Between the food influence and rise of slime culture, the time has never been better to introduce jelly textures to skincare users young and old.³
Left to Right: Ellis Brooklyn Myth Hydraparfum, Monvely Monster Spongemom Shower Jelly, Cliique Dramatically Different Hydrating Jelly, First Aid Beauty Ginger & Turmeric Vitamin C Jelly Mask, Dior Fresh Jelly Mask
Twincraft Innovation: Jelly MaskInspired by food textures and ingredient trends, this Jelly Mask features upcycled fruit byproducts in a sweet and playful format. Featured Ingredients:
To use, apply to clean skin. Leave on for 15 – 20 minutes and rinse off to remove. |
Feeling inspired by these unique textures? To learn more about our natural approach to formulating jelly-inspired skincare, please contact our Sales Team.
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