A Brief History of Twincraft Skincare

Twincraft was founded in 1972 by twin brothers Bob and Dave Asch. Originally based in Quebec, the brothers brought their soap business to the Green Mountain State and the rest, as they say, is history. 

The business has evolved over the years, leading the industry in bar soap innovation and sustainability claims under the name Twincraft Soap. The company entered the premium natural skincare space in the early 2010s and rebranded as Twincraft Skincare. By 2019, the business has produced over 800 different SKUs for over 140 of the world's best personal care brands.

Today, the company is owned by Bob's sons, Peter and Richard Asch. They employ over 200 employees at their Winooski, Vermont and Essex, Vermont manufacturing facilities and are always finding ways to support and engage with the community. The business thrives in the growing natural skincare industry and is lead with a head for business, heart for people, and the drive to make the best possible products for our customers.

Twincraft Skincare Company Culture

Twincraft is committed to its employees and is dedicated to providing opportunitities for our team members to grow, learn, support their communities, and to facilitate health and wellness initatives.

Today, Twincraft empowers our workers to do so through two key programs: Twincraft CARES and Twincraft Thrives.

Twincraft CARES

Twincraft Skincare has invested in and given back to the community for decades, but it’s only recently that we formally created an internal initiative to formally organize our efforts. In late 2016, Twincraft CARESCommitted, Active, Responsible, Engaged Staff - was formed.

As the name suggests, Twincraft CARES is an opportunity for employees to raise money and donate their time to support a wide variety of causes. These causes range from the local, such as helping to plant trees at the nearby Intervale Center, to the international, including donating funds to help with natural disaster relief in Nepal.

The Twincraft Skincare community includes employees from over a dozen countries, with interests that range from supporting the Flynn Summer Youth Arts Program to ensuring that their local Girl Scout chaptercan participate in a 4th of July Parade.

various pictures from events Twincraft CARES has supported


If you’re a Twincraft employee and would like to submit a request to Twincraft CARES, download a form and submit it to our People Center team.

Download Form

We have an internal council that considers each application, and determines how much funding each cause will receive. Past events include:

Champlain Valley Office of Economic Opportunity
Karibu International Fashion Show
Brown's River T-Ball
Mariah Central School Baseball Uniforms
The Flying Hooves 4H Group - Relay for Life
Lake Champlain Waldorf School Spring Benefit
VT Respite House 5K/Jiggety Jog
Daisy 4th of July Parade Float and Lemonade Stand
Flynn Center Summer Program
Westford Elementary Robotics Team
Dhurmus-Suntali Foundation for Flood Relief in Nepal
St. Francis Xavier School STEM Program
Kelly Brush Ride
Walk to Defeat ALS
CVU High School Fall Musical
The Walk to End Alzheimers
Barbells for Boobs
Puerto Rico Disaster Relief


Twincraft Skincare Dragon Boat Team

Twincraft Thrives

At Twincraft, we know that a culture of vitality and learning is mutually beneficial for both employees and the business. In order for us to be successful, we want employees who not only succeed, but thrive.

In 2019, we launched Twincraft Thrives to build on our culture and encourage, promote, and support healthy behaviors in all areas of life,  including physical, emotional, spiritual, and financial well-being. When employees feel happy and healthy, both in and out of the workplace, they feel at their best to contribute to their job, family, community and, most importantly, themselves.Thrives logo, Twincraft Skincare's employee well-being initiative

Physical Well-being

barbell icon for physical well-being Sponsored entry fees for the Vermont Corporate Cup and the Vermont City Marathon; Discounted gym memberships with The EDGE Sports & Fitness; and a unique "Peak Performers" program with incentives such as a free CTO day or CSA basket from the Intervale Center for those who climb Mount Mansfield, Camel's Hump, and Stowe Pinnacle. 


Emotional Well-being

Emotional well-being Mental and emotional well-being are important parts of overall health, often achieved through self-care, stress reduction, relaxation, and resilience. Emotionally focused programs, workshops, and resources such as Heart Math and E+R=O help employees more effectively manage their thoughts, feelings, and behaviors, overcome life's challenges, and gain traction after setbacks. 


Spiritual Well-being

spiritual well-being Employees that practice a healthy spiritual well-being often develop a deeper connection to their work, the organization, and the people around them. They feel energized and happy, add value, and contribute to the world around them in a meaningful way.  Through the Thrive program, employees can strengthen their spiritual well-being through Meditation, mindfulness workshops, and volunteer opportunities. 


Financial Well-being

financial well-being Financial distress can reduce productivity, increase absenteeism, and negatively affect one's health.  Employees can take advantage of financial programs and workshops such as Money Peace throughout the year to gain a better understanding of their finances, build savings, and develop strategies to reach long-term financial goals.