Pressed Serum is a unique hybrid moisturizer. Upon application, it has of the texture of a thick lotion, but once it is massaged into the skin, it undergoes a textural transformation, becoming a watery, thin serum that is easily absorbed.
Note: This format allows for more traditional lotion packaging, while the serum-like absorption quality can enable wider treatment claims. It’s an ideal vessel for anti-aging, deeply hydrating, or brightening marketing stories.