Innovation + Ideation
We start with an idea (maybe even one based off of this product concept) and utilize your product brief to help understand what you're hoping to achieve with this product.
Pressed Serum is a unique hybrid moisturizer. Upon application, it has of the texture of a thick lotion, but once it is massaged into the skin, it undergoes a textural transformation, becoming a watery, thin serum that is easily absorbed.
Note: This format allows for more traditional lotion packaging, while the serum-like absorption quality can enable wider treatment claims. It’s an ideal vessel for anti-aging, deeply hydrating, or brightening marketing stories.
Feeling inspired? Here's how we help you bring this concept to life.
This is where the magic happens. Using your brief as our guide, our R+D team starts mixing potions and testing formulas to find what works.
For the big finale, we bring your vision to life in the form of a product that wins over retailers and makes a big splash with customers.