Innovation + Ideation
We start with an idea (maybe even one based off of this product concept) and utilize your product brief to help understand what you're hoping to achieve with this product.
This hydrating moisturizer has a slippery feel and high water phase, and is easily absorbed into skin. This natural formula is versatile and ideal for a variety of daytime or overnight moisturizer concepts, masks, or treatments
Feeling inspired? Here's how we help you bring this concept to life.
This is where the magic happens. Using your brief as our guide, our R+D team starts mixing potions and testing formulas to find what works.
For the big finale, we bring your vision to life in the form of a product that wins over retailers and makes a big splash with customers.