Soap is in our DNA at Twincraft Skincare, and we firmly believe that soap can, and should, be included in effective facial cleanser formulas. It has a bad reputation for potentially stripping the skin and adjusting the skin’s natural pH, but our team of innovators are experts at developing natural, gentle soap-based cleansers that will convert any soap-phobic user.
However, we do understand that there is market interest and demand for soap-free facial cleansers. Our Product Innovation Team developed a gentle Soap-Free Cleanser base to add to our growing library of cleanser bases, and the adaptable formula gives users a luxurious cleansing experience.
GT Soap-Free Cleanser |
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Our GT Soap-Free Cleanser gives users a gentle cleanse, complete with mild foam and a hydrated after feel. It’s thickened with natural gums and is highly flexible, allowing for a variety of marketing stories to be layered into its INCI. This product is ideal to market towards users with sensitive or sensitized skin, who may be accustomed to using gentle, soap-free dermatologist recommended cleansing options. Many of those popular drugstore cleansers have INCIs that include PEGs, sulfates, and alcohols, which can be drying and irritating to the skin. Ideal marketing stories for this cleanser should focus on calming the skin, avoiding potential irritants, and minimizing redness. This cleanser is free of silicones, PEGs, parabens, and sulfates. It is 97% natural, and vegan. Contact our sales team for an additional list of claims and the complete INCI for this product concept. |
