Twincraft Innovation: Gel Cleanser

This simple, hydrating gel cleanser serves as a blank canvas,  featuring a formula that easily adapts to ingredients to tell a variety of marketing stories for natural skincare brands.

In today’s marketplace, shoppers continue to search for gentle, mild cleansers that won’t cause tightness or dryness and that feature safe, clean, and effective formulas. They’re also looking for cleansers that layer on additional marketing claims – they want brightening, clarifying, mattifying, and other skin-perfecting claims, too.

As a skincare contract manufacturer, we strive to develop products that satisfy a wide variety of our customers’ needs, but will also feel and look unique for each brand. This is why we focus on flexible cleanser bases that meet a wide variety of needs and are adaptable enough to fill with preferred marketing ingredients.

Our Gel Cleanser is the perfect example of a cleanser that performs elegantly when stripped down to its most essential ingredients, but can also serve as a base that helps deliver powerful active ingredient stories.