Since 1985, Natural Products Expo East has served as a platform for groundbreaking developments across the food, beverage, personal care, and supplement industries, with a specific focus on naturally derived, health-driven products. This September, over 29,000 attendees gathered at the Pennsylvania Convention Center in Philadelphia to explore countless creations unveiled by more than 1,550 exhibitors. Among the crowd were members of Twincraft’s Sales and Marketing Teams, eager to scout out the trends and innovations likely to make a crossover into the skincare space. The convergence of food and beauty isn’t exactly a new concept, as evident by the amassed popularity of multitasking ingredients like vitamin c and collagen, along with a seemingly endless array of oils and extracts, all teeming with benefits - both inside and out. As the beauty industry becomes increasingly aligned with the health and wellness categories, we will continue to see pantries and “shelfies” alike stocked with these intersecting superfoods.
“Functional” Isn’t a Fad
Upcycled Ingredients
Another overarching theme at this year’s expo was the prevalence of upcycled ingredient stories, which has been an apparent trend in skincare as well. Sustainable packaging efforts have been well underway, with more and more brands making it a top priority, but it’s been really exciting to see how much further companies are able to push the boundaries of creativity. One interesting product to note was the reimagining of spent grain to produce a totally new type of plant-based milk made from barley. In the skincare industry, by-product beauty is becoming more mainstream too, as formulators discover unique ways to utilize ingredients at every phase of their life cycle.
The Power of Plants
Twincraft’s approach to product development draws inspiration from the trends and advancements taking place in industries outside of skincare, which we use to inform our unique innovation process. If you’re interested in learning more about our product concepts, please connect with our Sales Team!