Cleansing and foam go hand in hand, as it’s difficult to feel truly clean without building up a rich lather. However, there are some materials that soap and its foam don’t easily remove from the skin, including long-wear makeup, bike grease, and other persistent oil-based products. Those materials need other oils to break them down, but traditionally, oil inhibits the creation of foam.
Knowing all of this, is it possible to have a foaming cleanser with oil included in the formulation to bust stubborn makeup and dirt? Twincraft Skincare customer, the answer is yes.
Our internal Innovation Team developed a Lotion Cleanser that is uniquely able to remove makeup, dirt, and other unwanted substances from the skin. It foams and rinses well, leaving skin clean and feeling hydrated, but not greasy.
Most highly effective cleansers are overly stripping, and our Lotion Cleanser avoids a dry after-feel because of the nourishing oils in its formula, including natural sunflower, jojoba, and argan oils.
This library formula is extremely flexible, and can be adapted with most vegetable oils and/or butters to tell a different marketing story. It is also free of parabens, PEGs, sulfates, and silicones, and other marketing claims are available depending on the ingredients a specific brand wants to use.
This natural cleanser features a new technology that allows us to suspend high amounts of oils in it – up to 20% - while still foaming. We take foam very seriously here at Twincraft, and we are always looking for opportunities to bring a rich foaming experience to new cleanser types.
This product can also be marketed as a grease remover, helping users clean up after cooking or automotive repairs.
Contact us to learn more about this product or request a sell sheet with our INCI and usage instructions.