At the intersection of hair and skin care is a rapidly growing category influenced by shifting attitudes towards body and facial hair, along with a heightened interest in personal grooming practices. Similar to the rising popularity of scalp-centric products that address hair health by supporting the skin underneath, innovations in grooming work to condition strands while targeting common skin/hair concerns, such as ingrowns, oil buildup, dryness and irritation. The grooming category has grown in both shaving accessories and products specifically promoting healthy hair and skin, often paired in the same brand portfolio and used in tandem as a cohesive grooming routine.
By approaching hair care through a skin-specific lens, Twincraft creates tailored concepts that get to the root of the problem - no pun intended! Our Beard Buddy Mask utilizes lactic acid, a well-tolerated AHA to gently exfoliate and brighten areas of discoloration, along with salicylic acid, an oil-soluble BHA that dissolves excess oil and congestion inside the pore. We’ve paired these actives with kaolin clay and various plant oils to provide a clarifying effect, while imparting lasting moisture. This non-drying mask is a great way to hit the reset button when your skin and hair are in need of a little TLC.
Cleansing is a crucial step in any skincare routine, and yet its significance is often underestimated. When it comes to grooming, it’s important to consider a cleanser that will maintain the integrity of both the skin barrier and hair shaft. The Grooming Bar is an elevated soap-free cleansing bar that's been formulated to improve the look and feel of hair, and simultaneously addresses a range of skin conditions. Gentle enough to be used anywhere on the body, it’s a simple and effective way to incorporate a targeted skin and hair treatment into your daily routine.
Twincraft is always looking to partner with visionaries who want to push the envelope of what's possible. If you have an exciting skincare concept, we'd love to hear it! Reach out at the button below to connect with one of our Sales Directors. We look forward to hearing from you!