"Clean-girl" aesthetic gives way to a less-structured, more-personalized moment characterized by a new makeup and skincare trend: Cloud Skin.
Cloud Skin is the perfect balance between a dewy and matte finish. Skin that is ethereal with a natural-looking, pearlescent effect. The core tenants of this trend include embracing natural coloring, allowing blemishes to breathe, and using gentle formats to nourish the skin and balance the sebum. While cloud skin is often fully achieved with makeup and pigmented products, the core tenants of this aesthetic require a specific skincare routine to lay the proper foundation.
How can we use our skincare routine to achieve this look? Let's break it down into steps, formulas, and textures that help to achieve this look.
Prep:
Cleansing the skin first with a gentle cleanser and then with micellar water to wash off residual dirt, oil, or makeup. Opting for humectants, niacinamide, and salicylic acid will help to balance sebum production and create a soft finish. A gentle chemical exfoliant can also help create a clear, smooth palette.
Nourish:
After cleansing, apply hydrating serums, oils and priming moisturizers to hydrate the skin. Formulas with hyaluronic acid, glycerin, panthenol etc., work with the body to stimulate fatty-acid synthesis which improves hydration and sebum control.
Radiate:
After hydrating the skin, apply a gel priming moisturizer to achieve a velvety canvas. For those with drier skin types, apply targeted highlighters to for a subtle shine without dew.
Finish:
To promote healthy skin, always finish this (and every) look with SPF. Opt for a demi-matte or gel texture.
Taking a minimalist approach, celebrities and consumers are increasingly sporting a hazy, soft-focus, velvety, matte finish aimed at all-day wear. If your team wants to chat about these finishes and textures, or how to achieve the perfect cloud skin look, reach out to a member of our sales team!