The line between skincare and makeup is now more blurred than ever before. A flawless face of makeup starts with an incredible base, and the secret to a seamless layer of foundation often lies in the layers of product underneath it. Whether a user is aiming for a natural, no-makeup makeup look or a full-on glamazon glow, they are looking for a base layer of skincare that sets their makeup up to last all day without causing pilling, dry spots, or congestion. The holy grail product for any customer on this spectrum is a Silicone-Free Mattifying Gel Primer.
Primers have been a popular product with makeup artists for years, and as makeup purchasers became increasingly aware of proper product application and tips and tricks for creating a look the lasts all day (and often, all night), the options in this segment have grown tremendously.
Primers are generally applied after the final steps of a skincare regimen, following a cleansing and toning ritual, serums, moisturizers, and sunscreen. They create a smooth surface, filling in fine lines and wrinkles, and minimize the appearance of pores. They help to create the illusion of perfect skin, creating a diffused appearance that rivals any of-the-moment Instagram selfie filters. Specific primers can be used to target the eye area, creating a solid base for eyeliner and eyeshadow, ensuring that a smoky eye won’t budge halfway through date night. Others can be formulated with a shimmer to them, helping to create an ethereal glow that gives the user a healthy, vibrant appearance.
The majority of popular primers at outlets such as Sephora create a smooth surface for makeup application, but they do so with the assistance of silicone. On the ingredient lists of top-selling primers, buyers will almost always see dimethicone listed as the second or third ingredient. Dimethicone acts like a coat of spackle, which is easily spreadable and helps create that smooth appearance, but its characteristics can also trap moisture, bacteria, sebum, and other impurities in pores. While many may not have a negative experience with a silicone-based primer, for those with oily or acne-prone skin, they may see increased breakouts or blackheads when using this type of product.
Customers who prioritize natural ingredients in their skincare regimens are also hoping to avoid silicones in their primers. Additionally, these slippery polymers can be difficult to fully remove with a nightly cleanse, and can accumulate over time, exacerbating skin sensitivity or congestion.
At Twincraft, we focus on natural formulations that are free of silicones, parabens, PEGs, sulfates, and ethoxylates, and after noting the hole in the market for silicone-free primers, we decided to make our first foray into the grey area where skincare meets makeup with our own Silicone-Free Mattifying Gel Primer.
When developing this formula, we didn’t want to sacrifice performance of the primer, and we wanted to embrace the occlusive, protective nature of many popular primer formulas. Our final version can make the following claims:
· Controls oil and maintains a matte skin appearance all day long
· Creates a smooth skin surface, preparing it for makeup application
· Forms a barrier to protect the skin from atmospheric, UV, and chemical pollution
This product is able to achieve these claims because it contains Glycofilm® 1.5P, a second skin-like film, which is an anionic polysaccharide obtained by biotechnology. It limits the skin’s exposure to oxidative stress and can help reduce inflammation and sensitivity, all while maintaining a smooth canvas, priming the skin for makeup application, or wearing on its own.
Does your brand need to add a primer to its lineup? Whether you’re a skincare company exploring entering the cosmetic space, or a traditional makeup company that wants to develop a primer to perfectly pair with a popular foundation, the answer is a resounding yes. Reach out to Twincraft to discuss your formulation options with a Director of Business Development today.